Founder essay · May 2026 · by Vani Balasubramanian

Two generations, one search

Many young Indians are not rejecting marriage. They are rejecting how the process feels today.

Two people in a family, looking for the same thing. Both feeling stuck. Both frustrated by the process, not by each other.

Parents want to help. They have watched a generation grow up, build careers, and leave home. Now they want to be part of what comes next. Wanting to help is not the same as wanting control.

Singles want to decide for themselves. They have spent a decade making their own decisions. They do not want someone else making this one for them. They also do not want to do it alone.

Dating apps treat parents as outsiders. Matrimony apps reduce singles to checklists. Neither matches how families actually work.

A mother, daughter, and father sitting together in a warm living room, looking at the same laptop screen with quiet attention.
Two generations, the same search.

Three families, three frustrations

Priya, 29, in Bangalore. Years of dating apps. The same opening lines. The same ghosting. The same people who would never make it past her parents anyway. Her parents are running their own search through cousins and family friends. The two worlds never meet.

Sanjay and Meera, in Singapore, looking for their son Arjun. WhatsApp groups full of biodata PDFs from relatives. The same five questions every time: job, salary, family, caste, location. None of it ever gets close to who Arjun actually is.

Aarav, 31, in San Francisco. A twelve-hour gap from his parents in Mumbai. Late-night calls about people he has never met. Relatives asking his parents questions only he can answer. He wants their help. He does not want to be left out of his own search.

Three families. Three cities. The same frustration. The tools force a choice they do not want to make.

A third option

In every other big decision, Indian families already balance family support and the final say. Marriage is the one place the tools have not caught up.

RishtaConnects is built to close that gap.

Parents create a family profile and share what they understand best: values, background, hopes. The son or daughter creates a separate, private profile and shares what they know best: personality, lifestyle, what matters in a partner. Both can browse. Either can suggest. An introduction only moves forward when the single is comfortable. Conversations stay private between the matched singles. Family sees that a connection exists, not what is said.

Two threads, one knot.

A rishta is not just a match. It is a relationship that joins two families. The plural matters. So does each person's privacy within it.

If any of those three families sounds like yours, you might find something useful here.

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